100 million deal with SiriusXM: In the ever-evolving landscape of podcasts, one can confidently dismiss any notion of a decline, especially when industry giants like SiriusXM are making strategic moves. The latest power move comes in the form of a multi-year agreement with SmartLess, a podcast hosted by Hollywood heavyweights Will Arnett, Jason Bateman, and Sean Hayes. The deal, valued at over $100 million, covers exclusive advertising and distribution rights, content creation, and event collaborations. This announcement cements SmartLess as a significant player in the SiriusXM Podcast Network.

SmartLess: Transitioning to SiriusXM

100 million deal with SiriusXM

SmartLess, already a part of the SiriusXM lineup, is making a significant transition from its previous hosting on Amazon. This shift signifies a new era for the podcast, bringing with it a host of benefits. Under the agreement, SiriusXM Media gains global advertising sales rights for SmartLess, along with other affiliated podcasts like Just Jack & Will, Bad Dates, and Owned. Additionally, SiriusXM subscribers can look forward to early access to new episodes, creating an exclusive experience for the dedicated audience.

The majority of the SmartLess library will soon become exclusive to SiriusXM, an intentional move aimed at enriching the podcast’s content offering within the SiriusXM Podcast Network. This strategic decision not only bolsters the podcast’s footprint but also underscores SiriusXM’s commitment to providing premium and exclusive content to its subscribers.

SiriusXM’s Star-Studded Lineup Welcomes SmartLess 100 million deal

Scott Greenstein, President and Chief Content Officer of hi, expressed pride in welcoming the trio of Hollywood stars – Jason, Sean, and Will – to the SiriusXM family. He highlighted SiriusXM’s unwavering dedication to podcasting over the past few years and emphasized the significance of SmartLess in fortifying the company’s leading position in the podcasting realm.

The groundbreaking collaboration with SmartLess exemplifies SiriusXM’s ability to drive growth for an established podcast while delivering exclusive content and events that add unparalleled value to subscribers. SmartLess is not just another addition; it is a pivotal moment in SiriusXM’s journey, showcasing the company’s commitment to staying at the forefront of the podcasting industry.

A New Era for SiriusXM Unveiled in 2023

This move with SmartLess comes at a crucial juncture for SiriusXM, aligning with the company’s unveiling of a new era in late 2023. The strategic decision to bring SmartLess into the fold enhances SiriusXM’s podcast stability, creating a diverse lineup that caters to a wide range of audience preferences.

SmartLess now stands alongside podcast giants like Conan O’Brien Needs a Friend, Ashley Flowers’ Crime Junkie, Crooked Media, and Pod Save America. The star-studded lineup solidifies SiriusXM’s dominance in the podcasting landscape, offering an expansive range of content that resonates with diverse audiences.

Final Close : 100 Million Deal

As SiriusXM continues to make strategic strides in the podcasting space, the collaboration with SmartLess is a testament to the company’s commitment to excellence. The multi-million-dollar deal not only secures exclusive rights but also positions SmartLess as a key player within the SiriusXM Podcast Network.

With the majority of the SmartLess library set to become exclusive to SiriusXM, subscribers can anticipate a curated and premium podcasting experience. The strategic alignment with SmartLess is not just a deal; it is a statement – a declaration of SiriusXM’s intent to lead, innovate, and deliver top-notch content to its ever-growing subscriber base. As the podcasting industry evolves, SiriusXM stands tall, firmly establishing itself as a podcasting powerhouse with SmartLess at its forefront.

in summary $100 Million Deal